如今的餐飲連鎖加盟項目繁多，讓許多有意進入餐飲行業(yè)的創(chuàng)業(yè)者挑花了眼，不知該如何選擇。但不論最終所選項目為何，有幾個問題是從業(yè)者需要詳細(xì)了解的。

Nowadays, there are numerous franchise projects in the catering chain, which makes many entrepreneurs who are interested in entering the catering industry hesitant to choose. But regardless of the final selected project, there are a few questions that practitioners need to understand in detail.

其一是品牌是否能盈利。加盟餐飲項目，自然是希望能想從中獲利，從業(yè)者可以自己秘密地考察打算加盟品牌的門店，統(tǒng)計下店鋪一周的客流量，加上真實的客單價，減去房租、人工、水電等費用，可以初步估算出門店業(yè)績，以此來判斷加盟后能否盈利。不過，盈利是需要根據(jù)店面地址、周邊環(huán)境、人群密度、成本等多種原因綜合分析的，門店考察也只能作為參考。

One is whether the brand can be profitable. Joining a catering project naturally aims to profit from it. Practitioners can secretly inspect the stores they plan to join, calculate the weekly customer flow of the stores, add the actual unit price, subtract rent, labor, water and electricity costs, and estimate the performance of the stores to determine whether they can make a profit after joining. However, profitability needs to be comprehensively analyzed based on various factors such as store address, surrounding environment, crowd density, and cost, and store inspections can only be used as a reference.

其二是門店數(shù)量多少。門店數(shù)量不僅可以體現(xiàn)該品牌的發(fā)展規(guī)模，也能了解到是否有商圈保護、同品牌競爭等情況。而且不同品類的門店數(shù)量還有看出該地域的食物偏好，有助于從業(yè)者選擇更細(xì)分的餐飲項目。

The second is the number of stores. The number of stores can not only reflect the development scale of the brand, but also understand whether there is commercial district protection, competition with the same brand, and other situations. Moreover, the number of stores in different categories also reflects the food preferences of the region, which helps practitioners choose more segmented catering projects.

其三是競爭狀況如何。國內(nèi)餐飲連鎖市場的連鎖化率已提升至15.0%，萬店以上規(guī)模連鎖加盟門店數(shù)三年占比翻倍，中國餐飲業(yè)正在快步走向萬店時代，競爭不可謂不激烈。但隨著消費水平的提升以及疫情下消費者對于食品安全的重視，合規(guī)意識更強、擁有更穩(wěn)定的產(chǎn)品質(zhì)量和服務(wù)體驗的連鎖品牌更受消費者青睞。

The third is how competitive the situation is. The chain rate of the domestic catering chain market has increased to 15.0%, and the proportion of franchise stores with a scale of over ten thousand stores has doubled in three years. The Chinese catering industry is rapidly moving towards the era of ten thousand stores, and competition is undoubtedly fierce. But with the improvement of consumption level and the increasing attention of consumers to food safety during the epidemic, chain brands with stronger compliance awareness, more stable product quality and service experience are more favored by consumers.

在選定餐飲加盟項目后，從業(yè)者一定要強烈要求參觀品牌方公司、供應(yīng)鏈工廠，一般公司員工的工作情況也能側(cè)面反應(yīng)是該公司的態(tài)度，如果公司員工都在聊天、玩手機，那公司的真實情況也就不言而喻了。而一個能夠做大做強的餐飲品牌，也必須有個強有力的供應(yīng)鏈體系，如果連工廠都沒有，如果保障后續(xù)的門店運營呢？

After selecting a catering franchise project, practitioners must strongly request to visit the brand company and supply chain factories. The work situation of the company's employees can also reflect the company's attitude indirectly. If the company's employees are chatting and playing with their phones, the true situation of the company is self-evident. And a catering brand that can grow and strengthen must also have a strong supply chain system. If there are no factories, how can we ensure the subsequent operation of our stores?