一，宣傳。

1、 Promotion.

　　宣傳講求陸海空，路面就是傳單，這其實(shí)是必不可少的，在哪里都一樣，只是同樣的傳單你要玩出不一樣的境界，比如內(nèi)容策劃的別出心裁，打折活動(dòng)搞的新穎別致，拉橫幅，響鞭炮，當(dāng)然有很多開(kāi)店會(huì)請(qǐng)一些模特，或者一些演藝，這都是基礎(chǔ)的。還有一些路演，在廣場(chǎng)，在別的地方穿著卡通人物發(fā)單子，或者搞試吃活動(dòng)。所有一切，都是為了一炮而響。

Promotion emphasizes land, sea, and air, and the road is like flyers. This is actually essential, it's the same everywhere, but you need to play with the same flyer in a different way, such as creative content planning, innovative discount activities, banners, firecrackers, and of course, many stores will hire some models or performing arts, which are all basic. There are also some roadshows, such as wearing cartoon characters to post orders in the square, or organizing food tasting activities in other places. Everything is fired for one shot.

　　當(dāng)然你不屑于這些，那么就通過(guò)互聯(lián)網(wǎng)，附近人群，掃社區(qū)，打通物業(yè)關(guān)系，門(mén)衛(wèi)關(guān)系。從社交媒體來(lái)做，這個(gè)是有技術(shù)含量的，就是把你發(fā)傳單的錢(qián)用在買(mǎi)附近群上，通過(guò)他們發(fā)一次自己的朋友圈給一個(gè)紅包，店里面放個(gè)自助打印相片的打印機(jī)，關(guān)注微信還能拍照免費(fèi)打印相片。

Of course, you don't care about these things. Then, through the Internet, people around you can scan the community, get through property relations and guard relations. Starting from social media, this has technical content, which is to use the money you send flyers to buy from nearby groups, send a red envelope to your friend's circle through them, put a self-service photo printer in the store, follow WeChat, and take photos for free to print photos.

　　當(dāng)然，你如果真的什么都不會(huì)，就做團(tuán)購(gòu)，這是最實(shí)用的。

Of course, if you really don't know anything, then do group buying, which is the most practical.

　　二，服務(wù)。

2、 Service.

　　在店里面的服務(wù)，不僅僅是服務(wù)態(tài)度，而是主動(dòng)服務(wù)，門(mén)口招攬，進(jìn)門(mén)后引導(dǎo)，坐定后服務(wù)，主動(dòng)服務(wù)永遠(yuǎn)不會(huì)錯(cuò)，而且服務(wù)里隱含著很多促銷(xiāo)機(jī)會(huì)，新顧客多送菜品，鼓勵(lì)他們?cè)賮?lái)，而且鼓勵(lì)帶來(lái)新顧客第三人半價(jià)，這些耳熟能詳?shù)娜思彝媸Ｏ碌膿Q個(gè)類別和地方其實(shí)照樣能做的很好。服務(wù)能彌補(bǔ)很多的缺陷，比如顧客心情不好，服務(wù)一好，他還立馬能給個(gè)好評(píng)。

The service in the store is not just about service attitude, but also about proactive service, such as soliciting customers at the door, guiding them upon entering, and providing service after sitting down. Proactive service is never wrong, and there are many promotional opportunities hidden in the service. New customers are encouraged to give more dishes and come back, and it is also encouraged to bring in new customers at half price. These familiar families can still do well in changing categories and places. Service can make up for many shortcomings, such as customers feeling bad, and once the service is good, they can immediately give a positive review.

　　三，創(chuàng)意的互動(dòng)服務(wù)。

3、 Creative interactive services.

　　讓顧客留在包子店，再來(lái)包子店，除了抽獎(jiǎng)的游戲外，還有一些互動(dòng)的方式，比如留言墻，比如創(chuàng)意的互動(dòng)模式，匿名留言條。讓他們總是能找到跟這個(gè)包子店關(guān)聯(lián)起來(lái)的理由。鼓勵(lì)他們發(fā)朋友圈，鼓勵(lì)他們自發(fā)的宣傳。

Allowing customers to stay at the steamed bun shop and come back, in addition to the lottery game, there are also some interactive ways, such as message walls, creative interactive modes, and anonymous message bars. Let them always find reasons to associate with this steamed bun shop. Encourage them to post on their social media and encourage them to promote themselves spontaneously.

　　一個(gè)包子店能讓每個(gè)顧客找到歸屬感，哪這就是最為成功的包子店了。所以窩窩遇上饃要想方設(shè)法讓每位顧客找到歸屬感，這也是我們?cè)O(shè)立青春格調(diào)，打動(dòng)年輕人內(nèi)心文化氛圍的原因，每一個(gè)在外奮斗的人，每一個(gè)失戀的人，每一個(gè)孤獨(dú)的人，每一個(gè)甜蜜的人，都需要有一些美好的歸屬。多多理解體會(huì)這些，你才會(huì)越做越好。

A bun shop can help every customer find a sense of belonging, which is the most successful bun shop. So when encountering a steamed bun, we need to find ways to help every customer find a sense of belonging. This is also why we set a youthful style and touch the cultural atmosphere of young people. Every person who struggles outside, every heartbroken person, every lonely person, and every sweet person needs to have some beautiful belonging. Only by understanding and experiencing these things can you do better and better.

　　創(chuàng)業(yè)并不僅僅是膽量與能力的考驗(yàn),更多的是在經(jīng)營(yíng)理念與經(jīng)營(yíng)技術(shù)上的角逐。在許多的良心經(jīng)營(yíng)中，許多的創(chuàng)業(yè)致富者都在這場(chǎng)充滿殘酷斗爭(zhēng)的競(jìng)爭(zhēng)大戰(zhàn)中憑著良好的經(jīng)營(yíng)戰(zhàn)略和更加完善的技術(shù)贏得市場(chǎng)，市場(chǎng)一旦占據(jù)了一席之地，那么接下來(lái)就能繼續(xù)乘勝追擊，相信到最后也就有了更好的發(fā)展前景與業(yè)績(jī)了。

Entrepreneurship is not only a test of courage and ability, but also a competition in business philosophy and technology. In many conscientious businesses, many entrepreneurs and wealthy individuals have won the market with good business strategies and more comprehensive technology in this fierce competition. Once the market occupies a place, they can continue to pursue success and believe that in the end, they will have better development prospects and performance.

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