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餐飲加盟店如何把握關(guān)鍵的三點(diǎn)
發(fā)布時(shí)間:2024-03-10 來源:http://m.fitnesstools.cn/ 作者:天方包子 瀏覽量:0
一招:二選一的技巧 。當(dāng)顧客一再發(fā)出購(gòu)買信號(hào) ,卻又猶豫不決拿不定主意時(shí) ,可采用 “二選其一 ”的技巧 。比如 ,顧客同時(shí)看好兩種食品或者是兩個(gè)套餐 ,這時(shí)導(dǎo)購(gòu)就可以對(duì)顧客說: “請(qǐng)問您是要一號(hào)套餐還是二號(hào)套餐呢? ”或是說: “請(qǐng)問您打算買幾個(gè)漢堡呢? ”此種 “二選其一 ”的問話技巧 ,其實(shí)就是要特色快餐加盟店導(dǎo)購(gòu)幫顧客拿主意 ,讓他下決心購(gòu)買 。
One trick: the technique of choosing between two options. When customers repeatedly send out purchase signals but are hesitant to make a decision, the "either or" technique can be used. For example, if a customer is interested in two types of food or two sets of meals at the same time, the salesperson can say to the customer, "May I ask if you want the number one or number two set?" or, "How many hamburgers do you plan to buy?" This kind of "choose between two" questioning technique actually requires the salesperson of a specialty fast food franchise to help the customer make a decision and make them decide to buy.

二招:解決實(shí)際問題 。許多顧客即使有意購(gòu)買 ,也不喜歡迅速付錢 ,他總要東挑西揀 。這時(shí) ,聰明的導(dǎo)購(gòu)員就要改變策略 ,暫時(shí)不談付款的事 ,最好連 “買 ”這個(gè)字都不要提 ,轉(zhuǎn)而熱情地幫對(duì)方挑選 ,一旦上述問題解決 ,生意也就落實(shí)了 。
Second trick: solving practical problems. Many customers, even if they are interested in making a purchase, do not like to pay quickly and they always have to pick and choose. At this point, the smart salesperson needs to change their strategy and temporarily not talk about payment. It's best not to even mention the word "buy" and instead enthusiastically help the other party choose. Once the above issues are resolved, the business will also be implemented.
三招:吊顧客胃口 。越是得不到 、買不到的東西人們?cè)较氲玫剿?、買到它 。快餐加盟連鎖店導(dǎo)購(gòu)可以利用這種 “怕買不到 ”的心理來促成生意 。比如 ,導(dǎo)購(gòu)員對(duì)遲遲不肯決定的顧客說: “現(xiàn)在是優(yōu)惠價(jià)時(shí)段 ,請(qǐng)把握良機(jī) ,過了這個(gè)時(shí)段就沒有折扣了 。 ”
Three tricks: Appetite boosting for customers. The more unattainable and unaffordable something is, the more people want to get it and buy it. Fast food franchise chain store guides can use this "fear of not being able to buy" mentality to promote business. For example, a salesperson may say to a customer who is hesitant to make a decision, "Now is the discounted price period, please seize the opportunity, after this period there will be no discount."
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